So that was kind of confusing, and it was too bad 
because when he became almost a cult figure and 
a guru of the electronic age, many people focused 
on this hot and cool medium distinction, and they 
couldn’t always take it very far because they were 
confused. But I don’t think he was disturbed about 
that. If I had said to him what I just said to you, he 
would have said, “Well, okay, if it’s not straight, 
make up a better one.” But he would have given the 
lead as to what to look at, and we’ve had students 
here at New York University, that have tried to 
invent better ones. They would have a value in their 
work they would have to attribute to McLuhan’s 
inspiration.